10 Tips for Getting the Most Out of Your Marketing Efforts

Without the big budgets enjoyed by major brands, small businesses must balance creativity and efficiency to make their marketing stand out. To do this, you need to squeeze every last ounce of creativity from your marketing team while running your marketing operations in the leanest manner possible. Here are some tips from members of our small business community for getting the most out of your marketing efforts.
Turn Your Customers into Advocates

Your marketing efforts can go a lot further if you’re able to get customers and followers to do some of the work for you. You can attempt to turn your customers into advocates for your business using the tips in this Your Guerrilla Marketer post by Rick Verbanas.
Use Data to Influence Reluctant Buyers

Marketing Srategy for online marketing

Today’s businesses need an online marketing strategy to succeed. While every business’s strategy may look a bit different, there are some common threads that hold most of those successful strategies together.

Members of the small business community have plenty of tips to share when it comes to successfully marketing businesses online. Check out their top tips below.

Make Your Way with Social Media

Social media isn’t a one-size-fits-all solution. You have to determine the strategy that is going to work best for your business, as Rachel Strella of Strella Social Media discusses. And Strella elaborated on these suggestions in a conversation in BizSugar community.

4 Simple Tips to Amplify Your Content-Marketing

Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as:

- Building brand awareness
- Assisting in lead generation
- Providing answers to common questions, giving the prospect the information he or she needs to make a purchase decision
- Pushing “on the fence” prospects to convert
- Attracting inbound links for search-engine optimization purposes
- Expanding your reach via social sharing

While most businesses know they need to do content marketing, many don't gain much traction.
In an effort to help you improve your content-marketing efforts, here are some tips that will greatly improve your results.

The Keys to Mastering Marketing in Today's Noisy Marketplace

Today's marketing environment is noisy and crowded. It's like standing in a packed ballroom where everyone is shouting at once.

The good news is we have many new techniques and tools available to promote our products and services. The bad news is the chaos and clutter get increasingly worse as more and more organizations adopt those tools.

How do you get heard above all the noise?

Take these key steps:

Understand and internalize the timeless truths of marketing.
Get up to speed on today's new digital realities.
Focus on the momentum factors that can make or break a marketing team.

7 marketing musts for startup, independent brokerages

Despite the experience you have in real estate, launching your brokerage firm will come with an entirely new set of challenges. To get your startup off the ground, you’ll first have to lay a foundation — aka get your marketing in order.

Gaining market share will require both time and money — and more money. Failing to invest the appropriate amount in your branding and marketing could stunt the growth of your company before it’s even developed. The majority of businesses fail. Without proper marketing and branding, yours will, too.

Regardless of how many deals you closed each year as a real estate agent, you’ll have to work to re-establish your credibility as an independent broker. Below are our seven marketing musts to ease your transition.