From: http://socialmediaweek.org/blog/2015/07/social-marketing-mistakes/
All too often, businesses approach social media marketing with this workflow: 1. Tweet, 2. Profit. But there’s a critical first step that goes before the tweet, and skipping this step not only hurts profit potential, but can also damage a business’s brand, too. With virtually every business on Twitter, Instagram and Facebook these days, it’s easy to be a marketer and think, “How hard can social media marketing actually be?”
First, the bad news: businesses that rush into social media marketing without developing smart, robust strategies are setting themselves up for failure. Here’s the good news: with a smart, thoughtful and proactive strategy, many of the most common social media marketing mistakes can be avoided. Here’s how to avoid common social media marketing mistakes: