Don't Forget About "H2H" in Email Marketing

It's time to think less like a marketer and more like a human.

Everyone talks about B2B and B2C when talking about marketing campaigns. And while these distinctions are still important, we can't forget about the “human to human” (or H2H) component of marketing. However, it seems like many marketers have. Today's marketers are rushing to talk about analytics, mobile applications, or customer journeys. But in all of these strategies, what we're really trying to do is answer the following question: Who is our customer?

5 Strategies to Optimize Email Marketing Targeting Millennials

Think fast: What’s the first thing you do when you wake up? Stretch and yawn? Hit the snooze button? Go to the bathroom? Brush your teeth?
If you’re a millennial, the answer is most likely “check my smartphone.” According to a recent report from IDC Research, 80 percent of smartphone users check their mobile devices within 15 minutes of waking up each morning, and 79 percent of adult smartphone users have their devices with them for 22 hours a day. What does that tell marketers? Smartphones and tablets can’t be ignored.

The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere

For every $1 businesses spend on email marketing they generate about $40 in ROI, according to Mike May of MediaPost’s Email Insider. Although email seems unappealing compared with social media and emerging trends like native advertising, email consistently proves to be the most engaging medium for marketers.

Whether you are new to email marketing or are a seasoned guru, here is a quick checklist of five essentials for your overall email strategy:
1. Powerful subject lines.