Without the big budgets enjoyed by major brands, small businesses must balance creativity and efficiency to make their marketing stand out. To do this, you need to squeeze every last ounce of creativity from your marketing team while running your marketing operations in the leanest manner possible. Here are some tips from members of our small business community for getting the most out of your marketing efforts.
Turn Your Customers into Advocates
Your marketing efforts can go a lot further if you’re able to get customers and followers to do some of the work for you. You can attempt to turn your customers into advocates for your business using the tips in this Your Guerrilla Marketer post by Rick Verbanas.
Use Data to Influence Reluctant Buyers