5 Strategies to Optimize Email Marketing Targeting Millennials

Think fast: What’s the first thing you do when you wake up? Stretch and yawn? Hit the snooze button? Go to the bathroom? Brush your teeth?
If you’re a millennial, the answer is most likely “check my smartphone.” According to a recent report from IDC Research, 80 percent of smartphone users check their mobile devices within 15 minutes of waking up each morning, and 79 percent of adult smartphone users have their devices with them for 22 hours a day. What does that tell marketers? Smartphones and tablets can’t be ignored.

5 Marketing Tips for Bootstrapped Entrepreneurs

The problem here is now you’re strapped for cash, and competing with brands who have endless money for a marketing budget. So, how do you gain the customer’s attention? How do you put your product or business in front of as many eyes possible? How do you gain the attention of your desired audience? How can you incorporate bootstrap marketing into your business? Try these five ways, and let us know how they work for you.