Think fast: What’s the first thing you do when you wake up? Stretch and yawn? Hit the snooze button? Go to the bathroom? Brush your teeth?
If you’re a millennial, the answer is most likely “check my smartphone.” According to a recent report from IDC Research, 80 percent of smartphone users check their mobile devices within 15 minutes of waking up each morning, and 79 percent of adult smartphone users have their devices with them for 22 hours a day. What does that tell marketers? Smartphones and tablets can’t be ignored.